About us

Where artistry meets ritual.

Mimiko Beauty was founded by a professional makeup artist who, like so many others in the industry, loved the artistry — but dreaded the brush cleaning. After years of frustration with products that were harsh, wasteful, unhygienic, or simply ineffective, Marina decided to take matters into her own hands.

What started as a personal solution — a hand-crafted, gentle, beautifully-scented solid cleanser — quickly became something more. After perfecting the formula through feedback from fellow makeup artists, she realised she had created something truly unique: a product that not only cleans effectively, but feels like a luxury ritual in itself.

Over a year in the making, Mimiko Beauty was thoughtfully built from the ground up — from ingredient sourcing and sustainable packaging to luxury fragrance and brand experience. With the guidance of a business course and the support of the beauty community, the vision became clear: to create the first solid brush cleaner that’s as luxurious as it is practical.

Mimiko is here to transform an everyday chore into a sensorial moment — one that makeup artists and beauty lovers will genuinely look forward to.

Because your tools deserve better. And so do you.